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This semester in my Intro to the Digital Age graduate school class, I have chosen nonprofit blogging as my major paper topic. As you will notice from my earlier posts, my primary area of interest is nonprofit communication.

I am curious how nonprofit organizations are using blogging technology to advance their missions, particularly as it relates to their marketing efforts.

My hypothesis is that a small minority of nonprofit organizations are using blogs as an effective tool to expand their brands. Additionally, I believe there are many lessons to be learned from the organizations who have harnessed the power of effective blogging.

You are probably wondering why I am telling you all of this. Well, I don’t think any research or paper about social media would be complete without using the different mediums available to try to gain additional insights. Therefore, any and all feedback, ideas, or opinions you have on this topic are welcome. Specifically, if you would like to respond to any of the following questions I would greatly appreciate it.

1. Do you know of any examples of nonprofit organizations that are using blogs as an effective tool to expand their brand?

2. What do you think makes a blog effective? (links to other blogs, consistent posting, etc.)

3. Have you experienced any benefits (or consequences) as a result of blogging?

4. Do you have any favorite sites or sources on blogging best practices?

Thanks for your help!


One Comment

  1. Stacy,
    I think an effective blog is one that has something to say. I think a problem with organizations who want to jump on board with the blog trend is that some of them don’t really know what to write about. For a nonprofit, I’d say it’s important that its blog consistently communicates what the organization advocates for, why it’s important, what it hopes to achieve, etc etc. And yes, I do think regular posts are a must! Also, just like our assignment this week to seek feedback, it’s critical to build a word of mouth campaign. The organization should “advertise” its blog as much as it can so it will attract readers. And building relationships (linking to other blogs) can’t hurt either. Good luck!

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